All the world's a stage, including your Home!
 
For many of us, our single greatest investment is our home. It is important, therefore, to do the things necessary to get top dollar for the sale of our home. Yet the task can be challenging and daunting to homeowners. For many sellers, there is another answer -- home staging.

What is staging?
 Much like someone meeting you for the first time, your home makes a distinct first impression on prospective buyers. In fact, research indicates that a buyer has their mind made up in the first 10 seconds of stepping in the door, meaning the buyer is already forming their opinion as they pull into the driveway.

Sonali can work with the "flow" of a home, edit and arrange furniture, and even assist in enhancing curb appeal to ensure that those first 10 seconds  impressions are as positive as possible.

What is staging vs. decluttering?
While staging recommendations can include reducing the amount of clutter you have in your house, staging takes the process of selling your house even further by helping to:

• Determine which furnishings should stay and which should go.
• Define a space where buyers may question its use.
• Highlight the home's best architectural features.
• Downplay less positive aspects.
• Identify those areas where painting the space could be of benefit.
• Identify areas where color should be added or changed.
• Creating buyer "appeal."

Why Should I Stage?
Once the decision has been made to sell your house, you must shift your thinking from the property as your home to the perspective of your property as a product that must be marketed appropriately.

Sonali participates in the marketing process by directing the attention of the buyer to the best features of the property, minimizing the lesser qualities and infusing the property with what real estate agents call the "Wow" factor. It is that intangible quality of warmth, aesthetics and invitation that causes the buyer to think, "Wow! I can see myself and my family in this house."

When Should I Engage Sonali and the Fine Valley Team to Stage my home to sell?
The optimum time to engage Sonali is immediately following the decision to put your house on the market. The adage, "You never get a second chance to make a first impression," is just as apt in terms of placing your home on the market.

The highest traffic flow through a house on the market occurs within the first two to three weeks of listing. Does this mean that staging a house that is already listed isn't worth it? Not at all. There are numerous situations where a house languished on the market, only to be sold soon after it had been staged. Still, if selling the house quickly is the real estate goal, giving your property the competitive edge benefit of staging before the first buyer enters cannot be over emphasized.

In today’s competitive real estate scene, dramatizing a home’s virtues and solving design flaws through specific decorating techniques will make the difference between netting top dollar or an average return.

Dramatic Home, a division of Fine Valley Team, offers this complimentary, value-added service to clients who list their homes with Sonali Shastri and the Fine Valley Team.

Call or email Sonali to discuss the difference "Dramatic Home" will make for your property: 925.699.9099